There are five key elements to WIDA's mission:

Public/community/political relations: WIDA works to increase support of the dairy industry through public and political awareness efforts. This includes serving as a critical link between producers, industry partners, consumers, and legislators.

Education: WIDA strives to expand continuing education for dairy owners and herdsmen, and support dairy science education in high schools and colleges. This includes assisting with programs to encourage and train the next generation of dairymen and dairy families.

Producer assistance and advocacy: WIDA serves as a liaison to help establish beginning farms, and assist the successful continuation of existing farms.

Information and technology: WIDA members serve as leaders in the use of technology and dairy science to sustain the environment and raise healthy, productive herds. As an alliance, WIDA will monitor and disseminate developments and issues in our industry, keeping members on the leading edge.

Growth: WIDA is an advocate for dairy growth and the advancement of the supporting dairy infrastructure, working to build a thriving industry for producers, their families, employees, and stakeholders in Western Iowa.